Tuesday, 11 June 2013

Use Auto-responders To Increase Sales

Posted by Unknown at 3:07 pm Labels: , , , , ,
Auto-responders are one of our most used advanced features as they have the power to continue the communication with your subscribers when they take a particular action. There are a number of auto-responders that you can use including; subscriber, schedule, open, click, anniversary and unsubscribe; all of which can be set up to send automatically on your behalf. As they are all automated, all you need to do is create the email you want to send and the system will then do the rest for you.
Each auto-responder has its own advantage so to help you we have explained what each of them do and why you should be using them:

Schedule Auto-responders  
What it does: Our schedule auto-responder allows you to setup an email to be sent on a particular date and time.
Why use it: This auto-responder can be used when you are away from your desk such as in the holiday seasons. Although you will not be at a computer you can still have our system send an email on your behalf ensuring you don't miss out on any sales opportunities.

Subscribe Auto-responder  
What it does: An email can be sent when someone new subscribes to your mailing list.
Why use it: This email can be used to explain what the new subscriber can expect from your emails. Within this email it is also a good time to ask for further details from them so you can segment them into groups to better target your future sends. We would also suggest you ask them to add your from email address as a trusted sender to make sure your emails go straight into their inbox.

Open Auto-responder  
What it does: This auto-responder allows you to setup an email to be sent when another email has been opened; it can be sent immediately or delayed for a number of days or hours.
Why use it: An example of using this type of auto-responder is to send emails regarding an offer that has a limited time, once the original email has been opened you might want to send an email reminding them about the offer a few days later to make sure they don’t miss out.

Link Clicked Auto-responder  
What it does: This auto-responder allows you to setup an email to be sent when a link in another email has been clicked. Again you can set this automated email to be sent immediately or you can delay it for a number of days or hours.
Why use it: This automated email can be used to interact and continue the communication with the subscriber as they have indicated they are interested in something as they have clicked the link. An example of using this auto-responder effectively would be to have the email sent once a link has been clicked regarding a particular product. The automated email can then send the recipient more information about the product they clicked on and suggest other similar products to try and make a sale.

Anniversary Auto-responder  
What it does: This auto-responder allows you to setup an automated email to be sent on your subscriber's birthday. You can set the email to be sent immediately on that specific date or you can delay it.
Why use it: This auto-responder can help to make sales as you can email your subscribers just after their birthday as you will know they are likely to have money. With that in mind you may want to email them some of your more expensive products.

Unsubscribe Auto-responder  
What it does: This auto-responder will send an email to the recipient when they unsubscribe from your mailing list.
Why use it: It is a good idea to use this auto-responder as many people will often unsubscribe without realising they have done so. By using this, you can make it clear within the email that they have unsubscribed and provide them with an option to sign up again if they made a mistake. Alternatively you may want to ask them why they have unsubscribed so you can gather feedback from them and make sure you use that to prevent others from unsubscribing.

As you can see we provide many auto-responders that are a great asset to any email marketing campaign. Try them for yourself and see how they can help to improve your sales.

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