What Type Of Emails Could I Send?

• Limited Offers – The shorter life span you give the offer such as this week or day only will help to get a better return on investment. Remember that emails are convenient and people check their emails frequently so don’t be afraid to limit your offers.
• Last Minute Offers – These are the emails that you can send to sell your last load of old stock to make room for your new stock.
• Email Newsletters – This can be used to tell people about your business and explain how your business can improve the recipients in some way. You could include hints and tips into this type of newsletter, along with some selling of course.
• Product Updates & Information - This can inform your subscribers of any updates or anything that they would need to know about your company.
• Staff Newsletters – Use your ESP as a means to email colleagues, keep it all in one place. Inform your colleagues of any new offers that you are going to be sending out so everyone can be prepared for any questions they might be asked.
• Invitations – You may want to invite people to your business for an open day, free workshops, join social network sites or even invite them to enter a competition.
• After Sales Emails – Always store the data about your sales, as you will be able to use that information to send more targeted emails to that individual depending on what they have been buying. You can also include any thank you messages or service ratings to check your customers are receiving their goods, and to see if there are any improvements that could be made.
•  Personal Greetings – This is why you should ask your subscribers to include their personal details when they subscribe as you will be able to send a birthday message to your subscribers. On the selling side of things, you will know that a subscriber that has just had his/her birthday will most likely have more money to spend. With that in mind, why not send them a email advertising some of your more expensive products that they may be interested in.