Monday, 16 January 2012

Making the Most of the Preview Pane

Posted by Unknown at 10:05 am Labels: , , , , ,
Not only is it important to make sure that the subject line will entice people to open your newsletter but most people forget that the preview pane plays a big part in the first glance of your email. In most email clients the preview pane will show the top section of your email which is why it so important to get the design right.

It is essential to make sure that every potential way of enticing the recipient to open your newsletter is covered. As the preview pane can help to sway someone’s decision to open your email it is imperative to make sure your design instantly draws your recipient’s interest. Here are some tips on how to make sure the first impression of your newsletter through the preview screen is a success:

•    Content Layout: Ensure you place your important content at the top of your newsletter as that will be the content the recipient will see first. It needs to be simple but effective and tell the user exactly what your newsletter is about.

•    Branding: As the preview pane will often cut the bottom section of your newsletter off it is important to make sure that you have clear branding at the top of your newsletter. This will reassure the recipient that the newsletter was sent by you, giving them more reassurance to open the newsletter. You can make sure that your branding is seen by embedding the images in your emails before you send them. That way the recipient will instantly see the images in your newsletter without the need to press anything, which will ensure your brand logo is seen.

•    Edit Email Snippet:  A new feature to GraphicMail is the email snippet, this will be reflected at the top of your newsletter and more importantly show in the email client with the subject line. It is a very effective way to make the most of the space you have to entice the recipient to open your email up fully (the Email Snippet can be found in Advanced Options under the heading Newsletter >> Edit & Manage).
As you can see it will display your snippet alongside the subject line ensuring the important information is displayed. Not only will this increase your chances of enticing the recipient but it will also allow you to display the text exactly how you would like such as; all capital letters, using explanation marks and even pound signs without it affecting your spam score rating.


Having your email placed in the recipient’s inbox sometimes isn’t enough, but when using the information presented above you can now do all you can to grab the recipient’s attention and persuade them to open and read your email fully. Why not give it a go and watch your open rates increase. 

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