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Wednesday, 24 October 2012

Clean Up Your Mailing List

Posted by Unknown at 10:07 am Labels: Best Practice , mailing lists , New GraphicMail Features/Enhancements , news

Many email marketers having compiled their mailing list over different periods of time and using different ways such as competitions which can contain a wide range of active and inactive email addresses. Due to this it is hugely important to make sure that you are only sending to email addresses that are active so you don’t waste any time or money. 

On Thursday 25th October we will have the answer that many of you have been waiting for! 

We will be offering a new tool called “List Clean Up” which will sift through your mailing list and give you a detailed report of the ones that are active, dead and ones you shouldn’t be sending to such as spam trapped email addresses. This will help you to make sure your email addresses are in order for your monthly, weekly or daily mailings.

Want to know how can we do this?

With our new List Clean Up tool, we will connect to email providers to test and verify each email address in the mailing list you have chosen. This tool will then automatically remove the email addresses that no one will see or be able to take action from. 



By using the List Clean Up tool it will make sure that you are sending to active email addresses which can help to increase the delivery, open and click rate. 


Want to know how you can use it?

From Thursday 25th October you will see a new option called “List Clean Up” under Lists & Contacts when using Advanced Mail:

Select the mailing list you would like to cleanse as it will automatically show you how much it will cost or how many credits will be used. If you don’t have enough credits then it will automatically let you purchase the amount credits required.

You can select if you would like to “Keep original list” or “Replace original list”, once you completed the above and clicked “Clean Up” your new list will be generated. 

You will then be given a detailed verification report in PDF format which will give you full details of your email addresses.

Comment below to let us know what you think about this new tool. 
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