Tuesday, 16 August 2011

How to get the most out of your GraphicMail Account...

Posted by Unknown at 4:12 pm Labels: , , , ,
How can I improve my mailing list?

There are two features that GraphicMail provides within your account to make it easy for you to gain more subscribers. The first feature that is provided is the Subscription form, which can be easily created within the Subscription Form Wizard which allows you to customise it how you want. You can then adapt it at a later date via the Setup Form section. Of course once you have the subscription form the next question is how can you make best use of it? GraphicMail also provides you with 3 different ways to present your subscription form on your website. We even give you the code for all 3 ways (within the ‘Put it on your website’ section) to make it even easier for you. This way you could potentially convert one off visitors to your website into long term customers.

The second feature that we provide for you is to have your subscription form on your Facebook Page. Why not take advantage of all of your friends on Facebook and change them into subscribers.  Those people have already indicated that they want to know about your business so why not give them the option to subscribe to one of your mailing lists. This feature couldn’t be any simpler as we provide easy steps for you to do this within our newly updated user manual.

How can I keep subscribers from unsubscribing from my mailing list?

It is just as important to keep an eye on your list once you have a lot of subscribers, because people can just as easily click unsubscribe like they did when they clicked subscribe. The challenge that you face is making sure that your subscribers don’t press that unsubscribe button. It is important to know that you should have the unsubscribe button clear to see, so if they do want to unsubscribe then they can. Your users will respect having the option to unsubscribe more than if you were to hide it.

Now down to the real question how can you keep on top of your mailing lists? GraphicMail has the answer that you are searching for within your account,”TriggerMail”. TriggerMail is a very easy but effective tool to use as you can have automated responses for a number of scenarios. Such as if a new user subscribes, make sure you use the subscribe trigger to welcome them to your campaign. TriggerMail is a way to keep on top of your campaign even while you are away from your desk. You can set triggers up to keep the interaction with your subscribers going automatically. If a subscriber does a certain action then why not follow up the action with a trigger to help you cater to their needs. An example of this would be to use a link trigger so if a user clicks on a link within your original newsletter to find out more information about a particular product. Then you could have the link trigger to send another newsletter regarding the product they wanted to find more information about. This trigger newsletter can be in more depth about the products details and link them to your website or reviews as you already know they are interested.

It is important to make sure that your subscribers know who you are and what your emails are all about. That way they expect you to email them, whether that is; daily, weekly or monthly. As long as you keep to your routine you are less likely to lose subscribers. If you don’t send emails very often then your subscribers may not recognise your email and think it is unwanted mail and then consequently unsubscribe from your mailing list. 
 
Is my campaign working?

Check your TriggerMail is working by looking at the Reports & Statistics for the TriggerMail you have set up. How successful has the Trigger Mail been? Have they opened, clicked or even forwarded the newsletter to others? This can all be shown in your Reports & Statistics. Not only is it important to check your reports about your TriggerMail, but it is also vital to check the statistics of your normal sends. Review your Reports & Statistics to see who is interacting with your mail and more importantly who isn’t. If people are not opening your mail then try our “A/B testing” which will allow you to test different subject lines and newsletter layouts to try to entice your subscribers back to view your mail. This will help you to find the best way to get people to open your mail. The test will go to a percentage of your mailing list and once the results are in, you can send the best result to the rest of your mailing list. Once again you can do this automatically by setting the time you want to send to the rest of your list or you can do it manually. 

How can I target my emails to my ideal audience?

Did you know that you can limit your mailing lists down even further using specific parameters to which your subscribers will be filtered through to create a SMART list. This is an ideal way to make sure your sending to your idea target audience. You can use up to 10 options to limit your SMART list down depending on the information stored in your dataset. So make sure that the questions on your subscription form are ones that will help you to segment your mailing lists. You can also take advantage of your 20 free mailing lists within your account and name them appropriately to reflect the type of newsletter you will be sending out. That way the subscribers can sign up to the mailing list(s) that they feel they will benefit from the most.

How can I get my newsletters seen?

Within your GraphicMail account under the heading of “Social” you have the features to incorporate your newsletters onto Facebook and Twitter by using Social Share. Not only is this a way to advertise to your target audience but it is also a way to potentially gain more subscribers as you should always have a ‘subscribe’ and ‘forward’ link on your newsletters. That way if a new user reads your newsletter and would like to read more, then they have the option to subscribe.

Another feature that you can take advantage of within the “Social” section of your account is the Microsite. This is a free website that will host all of your past newsletters which will allow users to go through your previous newsletters, which will allow them to see what they can expect from signing up to your mailing list. If you send out discounts, promotions or company news the Microsite is the feature that can allow those potential subscribers to see what they are missing out on. Once again make sure that you have included a ‘subscribe’, ‘update’ and ‘forward’ link on all of your newsletters. Why not place a link to the Microsite on your website to allow all visitors to view it and potentially become subscribers. The more newsletters people see the more likely they are going to find something they are interested in.


If you need any help with the features above then we provide live chat where our support staff can guide you through, alternatively you can give it a go yourself by reading our new interactive user manual.

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