Wednesday, 20 January 2010

Use GraphicMail to manage job applications and communications

Posted by Unknown at 1:22 pm Labels: , , , , , ,
Is it your responsibility to manage the job applications within your company – or are you currently seeking a job change yourself? 

Job applicants are left with a feeling  of being in limbo as with no follow-up after the interview whilst employers complain that they do not have sufficient time to respond to all of the applicants who were not successful. Although applicants do not want rejection, it is a vital part of the recruitment process to keep all of them; successful and unsuccessful, informed and the way you do this has a direct effect on your company’s reputation. So, how can you keep everyone informed in a time efficient way?

I think we may be able to assist. GraphicMail offers an email marketing solution that gives you the ability to automate your communications using personalised emails. You can also keep a close watch on the communication flow with the free reports and analytics tool available on each account.
It works ! 

Just post your job advert online and add a subscription form which will capture all the vital data, such as email address, name, surname, educational degree and area of expertise. This information is then sent automatically to your GraphicMail account where it is added to your mailing list, with all the additional data collected. You can organise it so that the applicants instantly receive a thank-you note using a triggered-email setup and scheduled beforehand.

Having done that, you can screen the information according to education and area of expertise. You can set up an mail campaign for those who you are further considering, and one for those who have not been successful. In the email to the suitable candidates, you can ask them to then submit their CVs to you - which is a much more efficient and time saving way than obtaining CVs from every original applicants and then having to labour through them as attachments! You can then send an email of rejection to the rest of the candidates. To maintain a high level of respect and to keep the communications personal in spite of the automated process, you can personalise each mailer and, furthermore, send it from your own personal email address.

Why should you consider using Graphicmail in this process?
Reputation, reputation, reputation; because, not only are today’s candidates selling themselves to you, you must also sell yourself to them in your response. Your company image is never more in the spotlight! You can never be sure that today’s rejected applicants are not going to become tomorrow’s new employees, and even if they don’t, it’s your company’s reputation that is at stake. In a time when consumers rely heavily on the testimonials and recommendations of other consumers, it is imperative to communicate timely and in a highly professional manner. Remember that we live in a world, where everything can be published in an instant - and by anyone – there are ever-growing social networks and blogger sites!

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