Why should you integrate your email with social media

For those of you still unaware or unconvinced about the benefits of Social Media, here’s a really good article by Chris Moerdyk of BizCommunity reviewing Erik Qualman’s book; Socialnomics. Chris does an excellent job of summarising many of the important aspects regarding the development of  social media, some of which will maybe make you consider, as they did me………………..

If Facebook gets more traffic every week in the US than Google - and YouTube has become the second largest online search engine, then it’s more likely that your customers will locate the product they are seeking on a social site like Facebook or YouTube than they will on Google. Which begs the question………..” What happens if they can’t find your product when they are searching their social media? ”

Social media is the online version of what has traditionally been referred to as ‘word-of-mouth’ : Qualman states that, “whilst 78% of consumers trust recommendations from their peers, only 14% place their trust in advertisements”. So what happens when your peers aren’t recommending you through their new word-of-mouth (social media)?

Social search has grown to become the new online phenomenon: Search engines are now giving preference to companies based on their social mentions.  In Qualman’s opinion we will not, in future search for products or services as they will find us using social media.

But how does this link with email marketing?
Graphicmail have for some time now, been providing a variety of ways to integrate your email marketing with social media because we want to help you and your business to be prepared for each new wave of online expansion.  Last year we provided social widgets for your email footer, allowing your subscribers to share your newsletters through their social network accounts. Now we’ve added a new social widget reporting tool allowing you to track those who shared what  with who and through which network they shared it.  Finally, we released our new social share feature in our newsletter