Friday, 5 March 2010

GraphicMail YouTube videos: Video 4

Posted by Unknown at 12:27 pm Labels: , , , , , ,
Video 4
Are you seeing those ‘Buying signals’ ?
No doubt you’ve heard that ‘Telling isn’t selling’, who hasn’t ! But it’s amazing how many amongst us still artistically create, tweak and, with highly organised regularity, email the resultant newsletters to their ‘customers’ and ‘prospects’. Then, when it’s gone, they congratulate themselves on a “Job well done”. In case this scenario is describing you, ask yourself this….. “How many received it, opened it, read it, interacted with it and took the content as a call to action?” 

If your answer is a little vague, then you are missing the biggest trick of all on Graphicmail’s email marketing platform - our very detailed Reports & Statistics. If you sent out a newsletter more than 24 hours ago and less than 28 days ago, you can check that area now to find out how many were sent, how many delivered, which subscribers opened it, which links they clicked on and much, much more. All that in-depth information is just sitting there waiting to provide you with the feedback which will explain to you how your readership reacted to all the hard work that you expended in generating the newsletter. 

This video shows you where to find the reports and the different email metrics together with helpful tips on how to improve them. So, when you’ve taken a look at this we can all be sure that the above scenario will no longer include you, you’ll be the one with the results! well done!
Read More

Thursday, 25 February 2010

Here it comes ………. The new Drag and Drop Editor

Posted by Unknown at 12:29 pm Labels: , ,
Life is just about to get much, much easier! Why? Because Graphicmail have just launched their sizzling new Drag and Drop Editor!  It’s simple! It’s easy! - And it’s efficient! No more hours spent designing that elusive template. This is going to make your email marketing-life a great deal easier. 

For those users who struggle to create graphic-rich, visually appealing newsletters using unfamiliar design tools, well we think we’ve created an editor that will un-crease your furrowed brow. You’ll soon be pronouncing “ Easy-Peezy, Lemon Squeezy” ( or something similar ! ).

In use, it does exactly what it says - you drag and drop.  Everything is designed in blocks.  You start by selecting the template and layout of your choice, then you click in the block you want to edit and begin to type or insert your image. Not happy with the look? Just move the blocks around to different locations – you just click, drag & drop – easy! What’s even better is – if you see an error or there’s some part that you don’t like in one of the blocks, you only need to edit that one block and there’s no effect on the rest of your design. Timesaving and stress-busting are really good words here!

All that said, if you do encounter some ‘teething troubles’ our Support team is, as always, at the ready to help you out.

“Revamp” is possibly the word that best describes our current mood with three new home pages and stacks of new features – all keeping us busy to make your email marketing easier – but we think this is perhaps our most user friendly and greatest time-saving and idea to date. Well, that’s what we think – what do you think?  Check it out by logging into your account now or, if you don’t yet have an account, simply sign up to your own 60-day, free trial account.  When you’ve done that, give us your feedback, so give it a try - then give us a shout and tell us how it operates for you.  Just remember:  Click, drag, drop, click, drag, drop, click…
Read More

Tuesday, 16 February 2010

Here’s the 6th and final TriggerMail - Subscription triggers

Posted by Unknown at 12:30 pm Labels: , , , , , , ,
This one is really simple; After someone completes the subscription form that you’ve setup in your website or on your Facebook page, this trigger automatically sends them the email that you have setup in the system. Once again, this can be immediate or time-delayed, it can be a simple ‘welcome and thanks for subscribing’ or it can include links to products/services on your website
This works the same way when one of your readers clicks the unsubscribe link, TriggerMail can be set to dispatch an email confirming their request.  The datasets are updated automatically, ensuring that your lists are always up to date.

Congratulations, you are now fully up to speed and date with our new set of TriggerMail features!  (If there’s something you’ve missed, scroll down and read the previous entries of.)   All while saving you time, effort and money.  We’ve even impressed ourselves with this one.

Well there you are; the complete 6 Triggers. With so many options, your clients cannot fail to be impressed by your new, wonderful communication skills – and how you always seem to know exactly what they want! It also shows how effective and easy TriggerMails are to set up - and once you’ve set them up - they do the work for you! 

…………………  Coffee anyone?
Read More

Monday, 15 February 2010

And the fifth one is…………….

Posted by Unknown at 12:31 pm Labels: , , , , , , ,
By now we know that you’re impressed by the endless possibilities that triggerMail offers – but here’s another one…….
Email Open triggers

This trigger works, as you have no doubt guessed, from the point that your subscriber opens their email and can be time-delayed to dispatch your TriggerMail after a specified interval after the subscriber has opened your email newsletter. 

There’s a real benefit here to ensure that your email ‘promo’ does not get overlooked because your reader is busy and unable to respond to the ‘Fantastic Reductions’ that your newsletter is promoting. You can use this trigger to send out a reminder email a couple of days later that nudges them with a subtle…….. “Just a reminder not to miss our ‘Fantastic Reductions’, they end in 3 days time”
Let’s face it, times are tough and not all your subscribers can react at the instant that they read your newsletter - and, on the point of tough times, this saves on your email marketing costs, because these follow-up emails only target those subscribers who have already showed an interest – with no send credits wasted on those who didn’t.  After all, your send credits are precious.

Read More

Friday, 12 February 2010

Fourth Trigger is - RSVP or UpdateTriggers

Posted by Unknown at 12:32 pm Labels: , , , , , , ,
A welcoming end to invitations and RSVP’s getting lost.
RSVP triggers are very similar to Link Click Triggers as they are also activated by clicking on a link in your newsletter, but instead of linking to an automated email, the trigger updates one of your datasets.

You can perhaps see the benefit to this already…….before this update, maybe you would send out a newsletter /flyer notifying your subscribers of an upcoming event that they are invited to. Now, with RSVP triggers, you can add two links ‘Yes, I will be attending’ and ‘Sorry, I am unable to attend’ and set a dataset to track who will and who will not be attending.

It gets better! The RSVP triggers can be set up from a Link Click trigger too. It works like this:

You’ve got a reason to celebrate and want to share it with your distributors/customers and intend to send out an email newsletter to invite them all.  In the invitation you ask them to click either the “Yes” or the “No” link.  Using TriggerMail, you set up Link Click triggers for both the “Yes” link and the “No” link so that readers who click on the “yes” link receive an automated email that thanks them for confirming their attendance and giving ‘How to find us’ directions, whilst those who click the “no” link, receive an email saying how disappointed you are and hope they can attend any future events. It’s a good idea when setting up the Link Click triggers, to select a column in your dataset to be updated so that you can track attendance – same as the RSVP trigger.

Now that you have this new contact and tracking capability, maybe you’ll start looking for reasons to Celebrate!
Read More

Thursday, 11 February 2010

Third one is - Link Click triggers

Posted by Unknown at 12:33 pm Labels: , , , , , , ,
If Triggers are grabbing your interest, then Link Click TriggerMails are really going to get your attention. This feature comes into its own when you setup links that allow your readers to ‘drill-down’ into the details of separate and specific products/subjects in your newsletter. You ‘Trigger’ these links using TriggerMail to automatically send a follow-up email providing the in-depth detail specific to that subject. You can even set the time-delay from immediate to ‘x’ hours after the link was clicked.
 A Car Sales Showroom can send out their general newsletter with lots of graphic images showing a wide range of car-styles; Sports cars, UPV’s, 4X4’s etc. each with a ‘Triggered’ link – those with an interest in a particular car-style; say the 4X4, click the 4X4 link and it sends them to the relevant section of the Company website – and dispatches the TriggerMail Newsletter giving in-depth information of the vehicle together with an invitation to call into the showroom for a personal viewing. A trigger can be setup like this for all models meaning that your emailed newsletter becomes a highly efficient sales tool.
This scenario can apply to any business
When a reader clicks the link to view that information, a follow-up email is sent to them 24 hours later You may also wish to offer incentives; perhaps receiving an email offering them a 10% discount a week later will give them that little extra push to rekindle their interest and make the sale.
Maybe send out a voucher to draw in business during those quieter periods. The automated follow-up can be a simple thankyou or information on a related product.
It’s easy to see now how these TriggerMail features all serve not only to advance your email marketing campaigns but also to increase sales.  Maintaining this regular communication with your readers will not only develop greater customer relationships, it will also cater for, and respond to, their individual interests making it even more likely that they will respond positively to your marketing approaches.

Not only is it very simple – it’s also very, very useful!
Read More

Wednesday, 10 February 2010

Next… Scheduled triggers

Posted by Unknown at 12:35 pm Labels: , , , , , , ,
Wouldn’t it be fantastic if you could smooth out the peaks and troughs of the day and arrange your email newsletter mailing to go out at the time when it was most convenient for you – you know, when it’s quiet and you can concentrate. But that doesn’t usually coincide with the time that you want to send it, does it? Well, that’s where Graphicmail comes to your rescue again! We’ve created an autopilot mode for your email communications and it’s something that you can totally rely on to send out your emailer at the time that you want it to go, even if you’re not there to send it – it’s scheduled triggers :

You use a scheduled trigger to send your automated emails on a set date or at different intervals.  Sound familiar? Yes, of course ! Scheduled triggers are similar to the Anniversary Triggers in section one, but they’re even more specific. 

Remember those late payers who ‘forget’ that they are due to pay your monthly, quarterly or 6-monthly bill ? Well now you can send them invoices or payment reminders – or both by accessing TriggerMail from your account and setting it up to dispatch an email on the date or a few days before just to ‘nudge’ their memory. So even if Mr Hartley’s payment is due on the 9th & Miss Robinson’s is due on the 27th and you’ve setup your system to send 2 days before, Mr H receives his on the 7th and Miss R receives hers on the 25th. Alternatively, as you’re in control of the dates, you could arrange for them both to go out on the first of the month.

Sounding good?  It gets better! scheduled triggers can even be set to the time that you want the emails to be sent, which can ensure that memory-joggers to work colleagues, payment reminders and/or invoices to clients or any other automated emails will reach their intended recipient at a time that will be convenient for them - and you - allowing you to ‘drop’ that email mid-morning, after that 3pm meeting or even during the evening for those who you know do their office work at home.


All achieved without lifting a finger or checking a calendar/diary.  Well now that the peaks and troughs are looking smoother just remember that you need credits in your account to be sure that your emails are sent - even automated ones!  But, of course, you can do that at anytime 24/7 as well! So check the send credit level before setting those triggers.

 


Read More
Subscribe to: Posts ( Atom )

Facebook Feed

Popular Posts

Twitter Feed