Tuesday, 14 December 2010
Who “likes” your email-marketing newsletter?
Labels:
Best Practice
,
Email Tips
,
Facebook 'Like'
We’re making it possible!
Who “likes” your email-marketing newsletter?
We’ve
now made it possible for you to insert a “like” button in the header of
your email newsletter. So now, when one of your readers clicks on the
displayed button, your newsletter will automatically...
Monday, 13 December 2010
Synchronise between your Outlook contacts with your GraphicMail account
Labels:
data collection
,
mailing lists
,
outlook
,
synchronise
Check out our new plug-in ! See how easy you can synchronise your GraphicMail contacts with your Outlook mailing lists and vice versa. How does it work ?When
you add a new contact or edit an existing one in Outlook or your
Graphicmail Account, the other will be automatically updated to reflect
the same changes. ( You will be able to synchronise all of your
contacts...
Tuesday, 23 November 2010
New Addressbook arriving on 25th November
Labels:
address book
,
datasets
,
interface changes
It may be thanksgiving in America on 25th November
but we are hoping you'll also be thankful for our changes to the
Addressbook that are due to go live on the same day.
With all the lists, datasets, addressbooks, contacts, records,
segmentation etc it may be that it all gets confusing...
Nobody likes receiving Spam - especially at Christmas! Here's a gift from GraphicMail - Email Christmas templates and free credits
Labels:
christmas
,
double credits
,
Email Design
,
offer
,
promotion
Jeff realized the hard way that he should have gone with GraphicMail
Ready to unwrap?
Grab the sensational images!
Our designer Elves have been busy again in
the run up to this Festive season and have created a complementary
template especially for our GraphicMail...
Wednesday, 22 September 2010
Check out these improvements to your Graphicmail Interface
Labels:
graphicmail features
,
interface changes
,
new
Tomorrow,
if you visit your Graphicmail Dashboard ( User Interface ) you'll see
that it's a bit more user-friendly! Yes, without any change to the
functionality of the application, we’ve changed the design and menu
structure and on the way, added a few useful features.So What’s going...
Wednesday, 8 September 2010
Gmail’s Priority Inbox – how this is going to affect your email marketing
Labels:
advice
,
Best Practice
,
Gmail
As a regular user of email, you will, by now be aware of Gmail’s new Priority Inbox feature.
Still
in its BETA phase, but available to all Gmail users, it automatically
sorts your inbox into (1) Important emails and (2) everything else. A
‘service’ which has been met with...
Thursday, 2 September 2010
Inbox Preview – view your newsletters in various email clients before you send them
Labels:
Best Practice
,
graphicmail features
,
interface changes
,
new
We welcome the BETA version of our Inbox Preview.
With
such a wide range of email programs to choose (Outlook 2007, Hotmail,
Gmail, Yahoo, etc.) - do you know if they render your campaigns
correctly ? To add to that list, what about all the range of
smartphones and the...
Wednesday, 11 August 2010
New Help Centre voting icons
Labels:
advice
,
assistance
,
FAQ
,
feedback
,
support
Whether
you are new to email marketing or are a seasoned pro, GraphicMail will
have, at some point, been a new piece of software to you and there were
no doubt questions you had about how something in your GraphicMail
account worked, or how to increase proficiency. It's common, and...
Tuesday, 10 August 2010
Back to school was never so easy
Labels:
Email Design
,
email marketing
,
free templates
Kick off the new school year with the right gear:
our FREE back to basics email marketing guide AND…
New back to school templates!
These
are perfect for all your back to school promotional mailings. Simply
log into your account and find them in our template library.
Happy...
Free Back to Basics email marketing Primer
Labels:
advice
,
Best Practice
,
Email Design
,
graphicmail features
To kickstart your email marketing for the new school year we’ve included our FREE back to school email marketing primer.
Swot up on the basics for a successful email marketing campaign – it
includes how to increase your mailing list, design a top-marks
newsletter and your test cheat sheet, we’ve even included tips to boost
your campaign. It’s easy...
Friday, 4 June 2010
Target your subscribers using TriggerMail and get a greater ROI
Labels:
advice
,
autoresponders
,
return on investment
,
roi
,
segmentation
,
targeting
,
triggermail
A few months have gone by since our 6-part series of blogs highlighting the launch of our TriggerMail feature and our recent case study about the benefits available, I thought that we should maybe take a look at the usefulness of autoresponders (AKA TriggerMails). If you’re unsure what TriggerMails are, checkout our video or the blog series.
The
benefits of sending automated...
Thursday, 3 June 2010
What is the best time to send your newsletters?
Labels:
advice
,
Best Practice
,
delivery time
,
FAQ
,
mistakes
One
of the most-often repeated questions I get is “ What is the prime
sending time for my email newsletters; Monday? Wednesday? Friday? ”
I suppose the REAL question is………… is there a ‘BEST’ time ? One of the most important components in your email marketing
campaign is controlled by your subscribers – the part where they DO or
DON’T open your email. So much of...
Monday, 31 May 2010
Use of segmentation increases email marketing revenue by 322%
Labels:
Best Practice
,
email marketing
,
marketing industry
I recently posted a blog article
about subscriber segmentation and how, using it thoughtfully can
greatly benefit your email campaigns. I have since come across this
excellent case study on Marketing Sherpa. It highlights how
TicketsNow.com, a US company specialising in online...
Friday, 28 May 2010
Email marketing gets twice the conversions of social media
Labels:
email marketing
,
marketing industry
,
social networking
,
socialmedia
Remember the blog article
that I posted about the power of social media? Well maybe, as a result
of that and the speed at which social media has grown in the online
marketing world; you’re wondering ‘If that can be accomplished with just
Facebook and Twitter, why do I need...
Wednesday, 26 May 2010
We may be Football Crazy & Football mad but we're also newsletter clever
Labels:
Email Design
,
football
,
free templates
,
world cup
Whether
you are a casual follower or an ardent fan, you cannot fail to be aware
of the forthcoming WORLD CUP in South Africa. That also goes for your
readers and you know us, ever on the ball ( yes, that pun WAS intended )
so we asked our Design Team to join our enthusiasm...
Thursday, 20 May 2010
Social share: Integrating your social & email marketing
Labels:
advice
,
email marketing
,
facebook
,
graphicmail features
,
newsletter
,
socialmedia
,
twitter
Are
you one of the many Graphicmail users who diligently follow the links
to our blog that we post on Twitter and Facebook? If you are, you may
have already seen the blog article about the online revolution. If not, it’s worth checking out as is this video
which contains some social...
Wednesday, 19 May 2010
Why should you integrate your email with social media
Labels:
advice
,
reporting
,
social networking
,
socialmedia
,
tips
For
those of you still unaware or unconvinced about the benefits of Social
Media, here’s a really good article by Chris Moerdyk of BizCommunity
reviewing Erik Qualman’s book; Socialnomics.
Chris does an excellent job of summarising many of the important
aspects regarding the development...
Thursday, 13 May 2010
Gmail recently changed the way they interpret the code for displaying images
Labels:
advice
,
Best Practice
,
Email Design
,
fixes
,
Gmail
,
images
Why does this matter?It
matters because it causes unwanted spaces to be added to your email
marketing messages potentially breaking the layout of your HTML. Code
that used to render perfectly may now render incorrectly.
The
change appears to be affecting email marketing messages in Gmail
webmail when viewed in Firefox, Opera, Chrome and Safari. However it
does not appear to...
Find out who has forwarded your eNewsletter using Facebook, Twitter etc
Labels:
advice
,
email marketing
,
facebook
,
footer
,
graphicmail features
,
socialmedia
We’ve added to our reporting tools so you can now see reports on your Social Widgets activity
As you are by now aware, you can add social widgets to your email footer and link to social networks so your subscribers can now share your newsletter with their friends and connections using their own social profile – just by clicking on the widget.
So what’s in the social widget report?
The
...
Tuesday, 11 May 2010
Best advice in acquiring your list of email addresses
Labels:
acquistion
,
address book
,
advice
,
Best Practice
,
email marketing
,
first steps
,
targeting
One
of the main factors in achieving a positive result from your email
marketing campaigns is the quality of your mailing list. So the art is
to acquire the email addresses of those people who will consider your
email to be of value. This “Opt-in” list will, of course, increase your
response rate which enhances your reputation and prevents you being
labeled as a spammer and,...
Wednesday, 28 April 2010
What is the expected time period for the delivery of HTML emails to get delivered?
Labels:
Best Practice
,
deliverability
,
delivery
,
spam
,
videos
Most users of email marketing
software will experience at some point that their emails can reach
their subscribers’ inboxes faster or slower than with previous sends
which is the reason that we often are asked how long it takes for an
email to be delivered.
To provide the...
Sunday, 25 April 2010
Those Reports & Statistics – what should you be doing with them?
Labels:
advice
,
Best Practice
,
deliverability
,
reporting
It is a matter of fact that email marketing
is a highly effective and low cost direct marketing channel and because
it is, you put lots of thought, time and effort into your email
marketing.But, how do find out how effective it is? Can it be improved? The way to find out is to monitor...
Thursday, 15 April 2010
Case Study: Raise your stats by tweaking your email newsletters
Labels:
a/b testing
,
Best Practice
,
design
,
email marketing
,
socialmedia
As
we are regularly providing you with hints, tips & features which we
hope you will use to enhance your email campaigns, we thought you may
be interested to see a case study from a major media company who
optimised the entertainment email that they send out every week, with a
series of small changes that they found showed incremental lifts in key
metrics, including four...
Tuesday, 13 April 2010
10 useful email marketing tips gleaned over 10 years of trial and error
Labels:
advice
,
Best Practice
,
email marketing
,
Email Tips
,
learning
,
social widgets
It’s been 10
years since email marketing came on the scene, popularised by the growth
of online communication. It was a very different entity back then with
mass emails being sent out on the on the expectation that ‘with all
these, someone is bound to reply!’ only to find that they were easily
sidelined into spam boxes.
In the intervening period of trial
and error, message...
Monday, 12 April 2010
Reconsider your HTML newsletter - rethink the design
Labels:
advice
,
Best Practice
,
content
,
design
,
email marketing
,
first steps
,
free templates
Design means far more than just the visual I’m
sure you will agree that companies send out emails with the object of
marketing their company. They then get a designer to create the email
without consulting the marketing guys. So we recommend that they (and
you ) get those...
Tuesday, 6 April 2010
What the header can tell you about deliverability
Labels:
advice
,
deliverability
,
delivery
,
email headers
,
email marketing
,
reporting
Are
you experiencing problems with your deliverability? If so, the header
can often shed some light on the issue. The header is basically a
tracking record of all the route the email you sent took and all the
stops it made along the way to get to the inbox.
Just
like sending something across the country by post emails also need to
stop off at various points, the headers...
Thursday, 1 April 2010
Tracking for your SMS marketing campaigns
Labels:
graphicmail features
,
marketing industry
,
mobile marketing
,
reporting
We are regularly told that one of the very best features of Graphicmail are the free, comprehensive reports available in our reports and statistics as
it allows users to track & optimise their email campaigns. Now,
guess what……? Our Development Team have been burning that midnight...
Friday, 26 March 2010
A/B testing empowers your marketing strategy
Labels:
a/b testing
,
advice
,
Best Practice
,
email marketing
,
graphicmail features
,
reporting
,
segmentation
Everyone
tells us that using Graphicmail is as easy as ABC – well here’s another
slant on that …… it’s called A / B testing. It’s here to help remove
most of the guesswork out of “What to say, what to send “ and to get you
some feedback BEFORE you send – how’s that for a great feature ??
Before A / B testing you had to send out your mailing, then check your reports & statistics
...
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