Friday, 4 December 2009
Are you missing a Golden Opportunity to extend your Marketing Reach by adding social widgets to your footer?
Labels:
advice
,
email marketing
,
facebook
,
graphicmail features
,
publish
,
social networking
,
socialmedia
MarketingSherpa's Email Marketing Benchmark Report 2010
has reported a massive increase in inquiries for social sharing
features, which allow subscribers to post email content to their social
networks. As an immediate response, we here at GraphicMail are
now giving you the option to have your subscribers share email content
through social widgets which you can now place in your...
Monday, 30 November 2009
New GraphicMail Subscription form for Joomla users!
Labels:
extension
,
graphicmail features
,
joomla
,
newsletter
,
plug-in
,
subscription
,
subscription form
Listen up all you Joomla users! Using a new Joomla extension you can now add a signup form for your GraphicMail mailing list – it’s easy and it’s quick!The
VERY BEST way for you to gather new subscribers is through a
Subscription Form on your site - especially since this method...
Thursday, 26 November 2009
The New Social Widgets in the Footer are a real WOW!
Labels:
email marketing
,
facebook
,
graphicmail features
,
how to email market
,
new
,
publish
,
socialmedia
,
twitter
GraphicMail is again proving to be one of the
innovative email marketing people! Setting our lab rats free to mingle
with the social crowd has paid off; they’ve found out that email
marketing and social networking are the very best of friends!As best friends always step out together,...
Monday, 16 November 2009
Ho, Ho, Ho - New FREE Christmas Templates
Labels:
Best Practice
,
bulk
,
christmas
,
free templates
,
how to email market
,
new
,
promotion
,
publish
,
templates
Put the Ho Ho Ho into
your seasonal email marketing. Our designer Santa and his helpers have
whipped up some festive new templates for you
They are free and this is where we show you how to have fun with them.
So, Ho Ho How do I get them?
If you don't have a GraphicMail...
Wednesday, 11 November 2009
The Importance of Deliverability to Email Marketing
Labels:
advice
,
Best Practice
,
delivery
,
email marketing
,
first steps
,
how to email market
,
targeting
Picture
this - you have everything in place - a good marketing campaign, you’ve
built up a subscriber list, formed the perfect subject line with
irresistible content and you even have the click tracking software in
place to monitor results. You’ve tested it to a small group of people
and received a positive response. These efforts however, will be wasted
if you don’t successfully...
Choosing a Good Email Subject Line
Labels:
advice
,
Best Practice
,
delivery
,
email marketing
,
first steps
,
how to email market
,
targeting
Along
with concise content and good timing, choosing a good subject line for
your email is one of the most crucial things to consider. Email
marketing is a convenient, yet problematic way of promoting your website
or product.
The
email subject line must grab the reader’s attention and keep retain it -
meaning it has to be catchy and interesting enough for the recipient to
...
GraphicMail is now a member of the Return Path Certification program
Labels:
Best Practice
,
bulk
,
delivery
,
email marketing
,
email marketing industry
,
email metrics
,
graphicmail features
,
new
Our email practices have been audited and approved by Return Path.
We are part of the largest, most respected whitelist program in the industry.
As a program member, we are part of a network of trust that covers more than 1.3 billion mailboxes!
...
Sunday, 25 October 2009
FeedMail (RSS to Email): The Smarter Way to Publish Blogs to Email
Labels:
blog
,
feedmail
,
graphicmail features
,
rss
A
short while ago, we launched the FeedMail application – and this
easy-to-use feature will be seen by the majority of Graphicmail Advanced
Mode users as a great benefit. It allows you to publish any feed, such
as your blog, to an email newsletter which is then sent to your
subscribers...
Tuesday, 13 October 2009
The Way to a man's heart
Labels:
adwords
,
keyword tools
,
keywords
,
optimsing
,
ppc
The way to a man's heart may be through his stomach - but sometimes, all you need are the right keywords.
Not only do we need the right choice of words to woo the opposite sex -
we also need them for our clients. Most of us wouldn't refer to the
relationship with our clients as a...
Friday, 9 October 2009
Get a double credits Treat this Halloween
Labels:
free credits
,
halloween
,
promotion
This month all the young-at-heart will be out carving Jack-o-lanterns, playing pranks on their neighbours, watching scary movies - and doing tons of trick-or-treating! With all this going on, who has time for work? Well….. GraphicMail does! We decided to treat you to...
Monday, 5 October 2009
Chirpy Chirpy TWEET TWEET!
Labels:
email marketing
,
facebook
,
media integration
,
news
,
social networking
,
twitter
Follow GraphicMail on Twitter.
Get the latest updates! Be the first to hear about the cool, new
features from our lab. Grab email marketing news, stats, fun,
promotions, call outs and more - from a team of European birdies. Robin, Kookaburra and Common Loon will all be chirping...
Go to Facebook and get the latest GM gossip
Labels:
email marketing
,
facebook
,
media integration
,
news
,
social networking
,
twitter
Yes, it’s true, we have jumped on the bandwagon. You can now become a fan of GraphicMail on Facebook! Get the latest gossip, staff pictures, new features, helpful email marketing articles and much, much more on Facebook.
Email
marketing has found a new friend in social media....
Thursday, 1 October 2009
DKIM becomes fashionable ! The DKNY of the email marketing world
Labels:
authentication
,
delivery
,
dk
,
dkim
,
spam
Are
you aware that Internet Service Providers are changing their spam
filters? How does this impact on you as a legitimate email marketer? In
their exclusive report
, Pivotal Veracity recently highlighted the fact that the domain-based
reputation has now arrived. A number of top ISPs including AOL and
Yahoo are said
to augment IP-based reputation systems with portable...
Thursday, 17 September 2009
Don’t shoot the messenger!
Labels:
data collection
,
delivery
,
email metrics
,
esp
,
spam
When
it comes to achieving high rates of delivery, it’s important that we
all understand that Email Service Providers (ESPs) cannot be held solely
responsible for delivery issues. The majority of delivery issues are
caused by the ESP users and email marketers themselves, knowingly as
well as unknowingly. Matt Blumberg, CEO & Chairman of ReturnPath, refers
to Ken Magill when...
Wednesday, 9 September 2009
Expanding your email marketing reach to Facebook
Labels:
facebook
,
microsite
,
publish
,
socialmedia
How do I link my GraphicMail email newsletters to my Facebook page?
Facebook is a great way to
communicate with friends, family and general followers, so why not
invite them to read your email marketing newsletters?
It's easy too! Simply, copy the hyperlink of your email newsletter
and paste it in to your Facebook profile. You can find the link to the
newsletter on...
Get Subscribers through Facebook!
Labels:
acquisition
,
embed
,
facebook
,
socialmedia
,
subscription
What's
the point in having a great email newsletter with nobody to send it to?
That's like being all dressed up for a party with nowhere to go. So why
not take your email newsletter campaign to where the best parties are
congregating, on Facebook? All you need is your own Facebook Fan page and your GraphicMail subscription form code.
STEP 1. Ensure that your subscription...
Sunday, 6 September 2009
GraphicMail Goes Italian
Labels:
franchise
,
italy
,
news
,
partnerships
,
smallbusiness
,
smme
In
the movie Il Postino by Michael Radford, the life of the fisherman,
Mario, changes dramatically when Pablo Neruda, the famous Chilean
writer, settles on his little Italian island. Neruda needs a postman to
deliver the huge quantities of mail sent to him by his many admirers and
...
Sunday, 23 August 2009
Email Marketing Case Studies
Labels:
case study
,
email marketing industry
,
financial industry
,
marketing industry
,
newsletter
,
templates
,
tourism industry
Hi
everyone! Here’s just a quick blog entry to advise you that we have
updated our case study section. This can be found in the top navigation
under the resources tab. There is so much misinformation on the internet
today that it becomes difficult to know which company to trust. When
I’m planning to travel I want to read reviews about specific areas and I
want personal accounts...
Tuesday, 18 August 2009
Our Recycle Bin: Deleting and Recovering
Labels:
deleted html newsletters
,
graphicmail features
,
recycle bin
Nobody
enjoys digging through trash, but sometimes we throw things away purely
by accident. With this in mind, the GraphicMail team came up with the
concept of a recycle bin. All deleted mailing lists, HTML newsletters and newsletter folders will be stored in the recycle...
Monday, 17 August 2009
Target Shoot your Audience
Labels:
bulk
,
differentiate
,
segmentation
,
targeting
So you thought GraphicMail was all about bulk email messages?
Well,
think again! Your campaigns can now be send to a segmented list. Our
new subscriber segmentation tool is fresh from the GraphicMail lab and
allows you to target a segmented group of clients who fit one or more...
Sunday, 16 August 2009
The only rubbish we give you access to - your own recycle bin!
Labels:
images
,
recycle bin
,
reporting
,
rss
,
templates
Nobody
enjoys digging through trash, but sometimes we throw things away purely
by accident. With this in mind, the GraphicMail team came up with the
concept of a recycle bin. All deleted mailing lists, HTML newsletters
and newsletter folders will be stored in the recycle...
Wednesday, 12 August 2009
Our New Editor?!? Who told you about that?
Labels:
new
,
new editor
,
newsletter
,
templates
There are quite a few rumours flying around our office that a new editor to design your eflyers, html newsletters and email campaigns
is on its way. Actually, I can confirm that these rumours are all true !
GraphicMail will be unveiling the new drag and drop editor within the
next couple of months. Having taken a sneak preview of the
current developments I can say that I’m very...
Tuesday, 21 July 2009
Making your Online Marketing hit the spot
Labels:
eflyer
,
email marketing
,
how to email market
,
newsletter
,
templates
Do
you wish that your emails had more of an impact on your readers? Do you
want more of your readers to respond pro-actively? To click those
links, to view those recommended sites, to buy those products?
Or………are
have you fallen into the trap of thinking that you just need to keep in
touch, “they probably won’t read it anyway so let’s just cobble
something together?”
If...
Thursday, 9 July 2009
Common Email Marketing Mistakes
Labels:
advice
,
delivery
,
email marketing
,
first steps
,
learning
,
mistakes
,
spam
Email
marketing is the most common and cost-effective way companies use to
promote their products and services. However some companies don’t
realise that sending newsletters or email publications is simply not
enough. In order to achieve a high success rate, you have to have the
right tools, strategy and marketing reports to go with your simple
email.
Unfortunately, some...
Friday, 19 June 2009
Email Marketing Best Practice
Labels:
advice
,
Best Practice
,
delivery
,
email marketing
,
first steps
,
learning
,
spam
Over
the years, email marketing has gained popularity due to the growing
number of people who have connected to the internet. Hence, more and
more companies have seen the advantages of promoting their products
online and utilising the functionality of the Internet. One of the most
common and cost effective online marketing campaigns that companies
prefer to use is email...
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